Advanced brand strategy

Extensive brand strategy experience covering all services in the standard package, with additional benefits such as in-depth market research, advanced customer segmentation, and a comprehensive brand launch and activation plan.

Benefits and Features:

Market Research:

• Secondary research analysis and competitor analysis.
• Primary research through customer surveys (up to 200 responses) and in-depth interviews (10 interviews).
• Detailed report with key insights and strategic recommendations.

Brand Positioning:

• Definition of the value proposition and positioning in the market.
• Developing a clear and concise positioning statement.

Brand Identity Development:

• Creation of a logo and complete style guide. Unlimited revisions are included.
• Design of 7 pieces of brand material to be agreed upon (business cards, stationery, brochures, posters, etc.).

Advanced Customer Segmentation:

• Identification and analysis of 5 key audience segments.
• Development of detailed and personalized customer profiles.

Brand Messages:

• Creation of brand messages for different channels and audiences.
• Development of a central message and 5 adapted secondary messages.

Brand Launch and Activation Plan:

• Development of a detailed brand launch plan.
• Brand activation strategy with 3 key tactics.
• Coordination and supervision of the initial launch of the brand.
• Delivered within 4 to 6 weeks.