Standard brand strategy

Comprehensive brand strategy solution that includes all the services of the basic package, along with additional features such as target audience segmentation, brand messaging, and brand experience design.

Benefits and Features:

Market Research:

• Secondary research analysis and competitor analysis.
• Primary research through customer surveys (up to 100 responses).
• Detailed report with key insights and recommendations.

Brand Positioning:

• Definition of the value proposition and positioning in the market.
• Developing a clear and concise positioning statement.

Brand Identity Development:

• Creation of a logo and complete style guide. Unlimited revisions are included.
• Design of 5 pieces of branding material to be agreed upon (business cards, stationery, brochures, etc.).

Target Audience Segmentation:

• Identification and analysis of 3 key audience segments.
• Development of detailed customer profiles.

Brand Messages:

• Creation of brand messages for different channels and audiences.
• Development of a central message and 3 adapted secondary messages.
• Delivered within 4 to 6 weeks.